What do we mean by pinning correctly? Start by adding your own description about the artwork you are saving with words like the style, medium, and your art business’s name. But what’s equally important is making sure the pins are done correctly, so it actually benefits your art business. Many reasons! First, it helps your artwork be seen by even more admiring eyes online. So, whenever you are looking at your artwork on your website, you can click “Pin It” and a pop-up window will appear where you can select the image of the artwork and the board you want to save the piece to on Pinterest. It sounds daunting, but one of the easiest ways is to follow these directions to install a “Pin It” button to the top of your internet browser. Cue excitement! To help your art business get more exposure, start by “pinning” a few of your favorite works to your Pinterest page. Now that your account is up and looking good with the right information, it’s time to start pinning. The easy, final step is to add in the links to the rest of your artist social media accounts so fans can easily peruse all the happenings of your art business while you can hook them into buying your latest piece. Tangerine Meg, an Artwork Archive artist, includes a fun artist description and links to her website and Twitter account on her Pinterest page.
And, if you are drawing a blank writing your artist About section, follow our how-to guide! Remember to use keywords so other pinners can find you in their search. Once your Pinterest account is all set up with the name you consistently use for your brand and your art business’s website or Artwork Archive Public Page, add in the intriguing details about yourself and what you do as an artist. If you have a personal account, don’t worry! You can convert it to a business account here. Learn everything from what potential buyers are loving most about your page to what kind of fans are engaging with your art business, so then you can strategize and help your art business flourish even more.
Setting up your page as a business account will be best for your art business for many reasons, a big one being you can keep track of how your account and audience are doing with Pinterest’s insights.
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